Digital Marketing Conference 2007

It was my first opportunity to attend a Digital Marketing Summit here in Mumbai.
The summit had some very good speakers and some not so good!! But I would rate it as a good one coz all the speakers managed to keep me awake throughout the conference. That's one parameter I use to rate a conference....
Some of the key learning's I have taken from the conference are:
1. "What are the top 10 problems our country is facing? And what business or a portal can I start which will help solve one or many of these problems" - Ajit Balakrishnan, Founder & CEO Rediff.com. This point really made sense.. coz when we look at some of the biggest sites around us, they are all business which have helped solve some problem or the other. Eg Google took birth coz we needed a good search engine to find things in the vast world wide web. Naukri.com came into existence coz people needed one single place where they could search, compare and apply to lots of Jobs at a particular time.

2. The 5 I's of Internet:
a. I: I the Individual coz unlike other mediums on the Internet every thing happens as per I the Individual. I can Read what I want, I can Write what I want, I can search what I want, I can say Yes/No to what I want.
b. Infinite: The world wide web is an infinite space where we can spent infinite time.
c: Impulse: Most of the thing we do happens on impulse. We are checking our mails and we see a relevant banner and click on it impulsively.
d. Interactive: Every thing on the net is interactive. Its always a 2 way thing.
5 Information: There is tons and tons of Information available on the net.


There were lots of other things discussed which were interesting but the above mentioned 2 things left me thinking. it was all followed with the usual Cocktail and Dinner.....